Visual identity
The basis: brand personality, visual universe, colors, typographies, composition principles.
- Brand Platform
- Visual universe
- Variations
06 Division 06 — Brand
A brand that you recognize
even before reading the name.
An identity is not a logo. It’s a system: colors, typography, tone, layout and components that make everything you publish instantly recognizable.
- Identity delivered with a real user manual
- Design system directly reusable on your site
- All formats provided (print, web, social networks)
- Source files included — you are not linked to anyone
What we do
What the Brand division covers
From the complete creation to the modernization of an existing identity that you do not want to lose.
Logo
Several avenues explored, one selection, available in all formats and contexts of use.
- 3 creative avenues
- Color & mono versions
- Favicon, app icon, print
Graphic charter
The document that prevents your brand from falling apart as soon as someone else makes a visual.
- Rules of use
- Concrete examples
- Explicit prohibitions
UI design system
The components of your interface: buttons, cards, forms, reports, grid and spacing.
- Figma Library
- Reusable tokens
- Light & dark version
Social media branding
Publication templates, covers, stories: a coherent feed, produced quickly.
- Editable templates
- Formats by platform
- Tone guide
Commercial supports
Presentation, commercial proposal, brochure and email signature aligned with the brand.
- Trading Deck
- Quote template
- Stationery & printing
What you receive
What you receive
A brand delivered “turnkey”, usable immediately by you, your printer and your future service provider.
- Brand platform: positioning, promise, tone of voice
- Main logo and its variations (horizontal, symbol, monochrome)
- Color palette with HEX, RGB, CMYK codes and contrast rules
- Selected typographies, verified licenses, defined hierarchy
- Clear PDF graphic charter, with examples and counter-examples
- UI design system in Figma, ready to be developed
- Social media templates and commercial materials
- All source files (Figma, SVG, PNG, PDF, EPS)
Frequently asked questions
Your questions, our answers
Do I have to change everything if I already have a logo?
Not necessarily. If your logo has recognition value, we modernize it rather than replace it, and we rebuild the rest of the system around it. Changing a well-known brand often costs more than you think you will gain.
How many logo proposals will I receive?
Three distinct creative directions, presented in real context (site, map, social networks). You choose one, which we then refine over two rounds of feedback included.
Can I use the ID for printing?
Yes. We provide vector formats and CMYK codes, with minimum size and protection zone rules. Your printer will have everything they need.
Is branding mandatory before a website?
Not required, but highly recommended. Designing a site without a defined identity is like choosing furniture before knowing the dimensions of the room. When the two are done together, the result is more consistent and often less expensive.
Next step
Your brand deserves to be recognizable.
Tell us about your activity and the image you want to project. We come back with a proposal.
Response within 24 working hours · First exchange free and without obligation